Terms of Service

1. Eligibility, Capacity, and Scope of Use

Sturnix is a business-to-business (B2B) cross-channel ad spend diagnostics and optimization platform.

• Professional Use Only: The Service is structured entirely for business professionals managing commercial advertising budgets. It is not intended for consumer, household, or personal use.
• Capacity and Authority: By uploading datasets or interacting with the platform, you explicitly represent and warrant that you are at least 18 years of age and possess the full legal authority, corporate clearances, and platform rights required to bind your organization, entity, or your underlying clients to these Terms.

2. Description of Services

Sturnix provides an analytical, independent software layer for digital advertising spend diagnostics. Users leverage our data ingestion utilities to evaluate ad network report exports, mapping systemic marketing waste, channel performance imbalances, creative fatigue, and asset concentration tracking. The Service operates strictly as a diagnostic utility processing static data exports provided directly by the user.

3. Proprietary Datasets, Intellectual Property Ownership, and Licensing

A. User Data Ownership & Limited License

You retain all ownership, intellectual property rights, and title to the raw performance exports and data configurations you upload to the platform ("User Data"). To execute our diagnostics, you grant Sturnix a limited, global, royalty-free, non-exclusive license to ingest, host, temporarily cache, and process your datasets solely to deliver the platform's analytical features within our stated data-retention windows.

B. Algorithmic Optimization & Machine Learning License

Except as explicitly restricted by applicable data protection laws, you grant Sturnix a global, royalty-free, non-exclusive, perpetual, and irrevocable license to utilize de-identified, aggregated, and programmatically pseudonymized metrics derived from your User Data to train, test, calibrate, and optimize our machine learning diagnostic models and predictive heuristic engines.

Algorithmic State Caveat: The "perpetual and irrevocable" nature of this optimization license applies strictly to finalized, trained machine learning model states. Sturnix is under no obligation to un-train, reverse-engineer, or cycle back database weights optimized during your platform usage. However, this optimization process relies purely on abstract mathematical parameters. Because all structural identifying metadata (such as literal campaign titles, brand names, or asset titles) is programmatically pseudonymized or hashed at ingestion, this framework is designed to mitigate identification risks and protect your brand's proprietary market strategies from exposure to other tenants.

C. Reservation of Sturnix Intellectual Property

Sturnix Labs, Corp. exclusively owns and retains all right, title, and interest in and to the Service, including but not limited to the sturnix.com user interface, software infrastructure, proprietary scoring methodologies, analytical logic, heuristic engines, trained model weights, and the visual layout formats of generated audit reports. No implied licenses are granted under this Agreement, and all rights not explicitly granted to you are strictly reserved by Sturnix.

4. Acceptable Use Policy and Warranties

When using Sturnix, you agree and warrant that you will not:

• Upload any data files, configurations, or inputs that violate third-party intellectual property rights, active non-disclosure agreements, or platform-specific developer policies (including but not limited to Meta, Google, or TikTok developer terms).
• Introduce malicious payloads, corrupted files, trojans, worms, or scraping mechanisms designed to degrade, survey, or interrupt Sturnix infrastructure performance.
• Attempt to reverse-engineer, decompile, crawl, or harvest the algorithmic diagnostic logic, scoring systems, or source code underlying the Service.

5. Confidentiality Obligations

Sturnix acknowledges that the User Data you upload contains sensitive, proprietary business performance information. We agree to treat all un-hashed, identifiable User Data as strictly confidential. Sturnix shall implement enterprise-grade technical and organizational security measures designed to safeguard your datasets from unauthorized disclosure, access, or loss. We will not disclose identifiable User Data to any third party except to our contractually bound subprocessors (such as cloud infrastructure providers) strictly necessary to run the Service, or as explicitly compelled by operation of law.

6. Strict Disclaimer of Warranties ("As-Is")

Sturnix runs on data science, not crystal balls.

THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

STURNIX LABS, CORP. DOES NOT WARRANT OR GUARANTEE THAT THE FINDINGS GENERATED BY OUR DIAGNOSTIC TOOLS WILL REDUCE YOUR CUSTOMER ACQUISITION COST (CAC), EXPAND YOUR RETURN ON AD SPEND (ROAS), OR DETECT EVERY INSTANCE OF CAPITAL DISPERSION OR WASTE WITHIN YOUR AD ACCOUNTS.

Native advertising platform delivery mechanics scale and shift constantly. All audit readouts, recommendations, and algorithmic suggestions are informational, historical benchmarks rooted in statistical data modeling. Any operational or financial decisions you make to shift capital, reallocate budgets, or alter marketing strategies based on Sturnix readouts are executed entirely at your own business risk.

7. Limitation of Liability and User Indemnification

A. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL STURNIX LABS, CORP., ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AFFILIATES, LICENSORS, OR SUPPLIERS BE LIABLE FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES, INCLUDING WITHOUT LIMITATION LOSS OF PROFITS, DATA LOSS, OR INFRASTRUCTURAL DOWNTIME ARISING OUT OF OR RELATING TO YOUR USE OF THE SERVICE.

Sturnix processes records and system data streams as directed by the user. We assume no operational or financial liability for budget anomalies, delivery fluctuations, account suspensions, or algorithmic adjustments occurring inside third-party advertising networks. Except for liabilities arising from Sturnix's gross negligence, willful misconduct, or a proven breach of our explicit Confidentiality obligations (Section 5), Sturnix's maximum aggregate liability for any verifiable claims connecting to this agreement shall be strictly capped at $100.00 USD.

B. Platform Indemnification by User

You agree to defend, indemnify, and hold harmless Sturnix Labs, Corp. and its affiliates from and against any third-party claims, damages, liabilities, losses, costs, or enforcement expenses (including reasonable attorneys' fees) arising out of or connecting to: (i) User Data uploaded to the platform; (ii) your violation of third-party intellectual property or privacy rights; or (iii) any breach of the warranties outlined in Section 4 of this Agreement.

8. Term, Termination, and Data Treatment

• Two-Sided Termination: You may cease using the Service at any time. Sturnix reserves the right, without prior notice or liability, to suspend, restrict, or terminate your access to the platform immediately if you breach these Terms, attempt to abuse our processing infrastructure, or threaten platform security.
• Data Treatment Upon Termination: Upon any termination or cessation of use, your active uploaded file streams will be automatically and permanently purged from our active cloud storage within forty-eight (48) hours, in complete alignment with our Privacy Policy data-retention boundaries.
• Survival: Sections 3 (Intellectual Property), 5 (Confidentiality), 6 (Disclaimers), 7 (Liability & Indemnity), 9 (Governing Law), and 10 (Miscellaneous) shall survive the termination or expiration of these Terms.

9. Governing Law and Choice of Forum

Sturnix Labs, Corp. is incorporated in Delaware. These Terms, along with any operational or legal disputes arising from the platform, shall be governed by, interpreted, and enforced in accordance with the internal laws of the State of Delaware, without regard to its conflict of law principles. Any formal legal proceedings connecting to this agreement must be filed exclusively in the state or federal courts located within Delaware.

10. Miscellaneous Provisions

• Severability: If any provision of these Terms is determined by a court of competent jurisdiction to be invalid, illegal, or unenforceable, that specific provision shall be severed, and the remaining provisions of the Terms shall continue in full force and effect.
• Entire Agreement: These Terms, alongside our active Privacy Policy, constitute the entire legal agreement between you and Sturnix Labs, Corp. regarding your use of the Service, superseding any prior verbal agreements or marketing representations.
• Assignment: You may not assign your rights under these Terms without Sturnix's prior written consent. Sturnix may assign its rights under this agreement without restriction during corporate restructuring, mergers, or asset acquisitions.
• Waiver: No waiver of any term or condition by Sturnix shall be deemed a subsequent or continuing waiver of such term or any other condition.
• Force Majeure: Sturnix shall not be held liable for failure or delay in platform execution resulting from conditions beyond our reasonable control, including but not limited to third-party cloud infrastructure blackouts, upstream ad-network API changes, cyber-attacks, or government regulatory actions.
• Notices: All legal notices directed to Sturnix must be sent via electronic mail to our designated compliance gateway.

11. Contact

For all questions regarding these Terms, contract requirements, or platform operations, contact our team at hello@sturnix.com.