About Sturnix.

We've sat where you're sitting. We ran the ad accounts, owned the budgets, and answered for the numbers at the end of every month. And every month there was the same quiet worry: some of this money was being wasted, and we couldn't say exactly where.

It turns out almost everyone has that problem. Mid-market brands routinely waste 25–40% of paid spend. Some of that is unavoidable. A lot of it isn't.

The hard part is that nobody is really watching. Meta won't suggest you move budget to Google. Google won't warn you that your TikTok audience is burned out. And however disciplined you are, checking dashboards on Monday means you find Friday's problems a week too late. We lived that lag, and it cost us real money.

So we built the thing we wished we'd had.

Today, Sturnix audits ad accounts. Drop in a CSV from Meta, Google, or TikTok and we tell you exactly what's wasting money — every finding checked, every dollar traced back to your own numbers. We don't ask you to trust the report. We show our work, because we never trusted the ones that didn't.

Soon, Sturnix will watch your accounts the way we wish someone had watched ours — continuously, surfacing problems the day they start instead of the week after. And within the rules you set, it will fix them.

That's the plan. The audit is the proof.

If you're running paid ads and wondering how much is quietly going to waste, run an audit. If you'd rather talk first, get in touch.