Blog
The Sturnix blog.
How do you make paid advertising more efficient? Practical guides to auditing, optimizing, and cutting wasted spend across Meta, Google, TikTok and more.
- Strategy9 min read
Should you turn on ChatGPT ads in 2026?
It’s a question you only have to answer if answering it is expensive. By hand, it is. There’s another way to find out.
Read post → - Guides6 min read
How to Audit Your Performance Marketing Agency — in Its Own Data
Five checks — in data your agency can’t edit — to test whether the retainer earns its keep. An hour by hand, or about a minute with Sturnix’s free audit.
Read post → - Strategy5 min read
You Can Automate Performance Marketing. Don’t Vibe-Code It.
Wiring an AI agent into live ad accounts is the fastest way to get them banned. The difference between automating performance marketing and vibe-coding it.
Read post → - Strategy6 min read
How to Optimize Performance Marketing in 2026: The Top 5 Invisible Leaks Bleeding SMB Budgets
Up to 25% of programmatic ad spend is wasted and just 36¢ on the dollar converts. The 5 invisible structural leaks draining SMB ad budgets in 2026.
Read post → - Guides6 min read
How to Export Your Ad Data for an Audit (Meta, Google, TikTok)
Step-by-step instructions for exporting a performance file from Meta, Google Ads, and TikTok so you can run a Sturnix audit.
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