Use cases
Built for how you actually spend.
The five dimensions of waste show up differently depending on who's running the account. Here's how the engine fits each team — and what stays yours to own either way.
Who it's for
Different teams. Same 3 a.m. coverage.
Whoever runs the ads, the engine runs alongside them. Pick your team.
Agency teams
One engine, every client account.
The challenge. Every client account leaks in the same five places — creative fatigue, saturated audiences, cross-platform drift — but proving it and fixing it costs analyst hours the retainer rarely covers, especially across a full book of accounts.
What the engine does. Audits every account against its own data, runs the routine execution — reallocation, fatigue rotation, frequency capping — at software margins, and hands your analysts a review queue instead of a spreadsheet.
What you keep owning. Client strategy, the relationship, and the final call on anything above the guardrails you set per account. The engine executes the routine work; your team supervises it.
In-house growth teams
Senior judgment, not senior busywork.
The challenge. A senior operator's week splits between strategy and the manual grind of reallocating budget, catching fatigue, and reconciling five platforms' exports — most of which doesn't need a senior person, it needs someone watching constantly.
What the engine does. Takes the routine reallocation, fatigue-catching, and cross-platform rebalancing off the plate, running continuously instead of surfacing once at the Monday standup.
What you keep owning. The budget guardrails, the strategic bets, and every decision above the threshold you set. Sturnix isn't hired instead of your team — it clears the busywork off the desk.
Founder-led brands
Run the company. Not the ad account.
The challenge. Founders running their own ads split attention between the business and the constant grind of creative rotation, budget rebalancing across Meta, Google, and TikTok, and daily fire drills — hours that don't scale as the company grows.
What the engine does. Watches creative fatigue and spend efficiency continuously, rebalances budget across platforms as CPMs reprice, and only surfaces what actually needs a founder's decision.
What you keep owning. The brand, the creative direction, and every guardrail — daily caps, no-touch campaigns. The engine executes inside them; you run the company.
Solo & fractional operators
Look like a team. Stay one person.
The challenge. Solo and fractional operators run every channel alone — reallocating budget, watching for fatigue, and producing a report are the same job repeated five times, with no team to divide it across.
What the engine does. Runs the cross-platform watching and routine execution continuously, so stitching together five dashboards by hand stops being your Tuesday.
What you keep owning. Every client relationship and the calls that matter. You look like a full media team without becoming one.
Sturnix is in early access, and we publish no customer names or case studies without consent — the figures above are illustrative or drawn from the same ANA Programmatic Study cited on the home page, never fabricated client results. What isn't illustrative: every number the engine reports on your account traces to rows in your own export, and the free audit shows you the recoverable dollars before you connect anything.
What would Sturnix find in yours?
The audit is free, takes 60 seconds, and needs no sign-up. See the waste before you connect anything.